BAMBINI

The newest international project of DTV Consultants is called BAMBINI. It was awarded to DTV and our partners end December 2008. BAMBINI is part of the STEER subsidy programme of the European Commission, aimed at stimulating new energy-reducing and energy-friendly ideas in the area of traffic and transport.

Target group
In short, BAMBINI aims at stimulating sustainable mobility among young parents. To make mobility more energy-friendly in the future, BAMBINI tries to change the behaviour of the population group that uses the car as their main means of transport: young parents. They, as well as their young children (aged 0-6), are the main target group of this project.

Toys
Energy-friendly transport should be considered normal from as early an age as possible. Part of the project is the development of toys that emphasize soft mobility and low-energy modalities, the design and production of baby clothes and accessories with e.g. bicycles and trams (instead of cars) and the design of picture books for small children. Trainings and awareness raising campaigns will be developed for participants in pregnancy courses, for midwifes and for personnel of daycare centres and pre-schools. Furthermore, parents will be motivated to take their children to the day care centre or pre-school without a car. Finally, other relevant organisations and individuals will be involved in the BAMBINI project through conferences, workshops and the dissemination of written material and exhibition stands.

Time schedule
The time schedule for the BAMBINI project is 36 months. It will be executed by a consortium of 12 European partners. The negotiations with the European Commission will start soon and most likely the project will then start in Spring 2009. FGM-AMOR from Austria is the initiator of this project and will take care of the management, as well as communication, dissemination and training. DTV Consultants has the tasks to, among others, make an overview of the current travel behaviour of the target group, stimulate the exchange of experiences and ideas between partners and produce implementation plans.

Partners
The Centre for Health and Development Murska Sobota from Slovenia and Mobiel21 from Belgium also have a large role in BAMBINI. Besides these four Work Package Leaders, several cities in Germany, Poland and Bulgaria are involved and organisations in Greece, France, Italy and Romania. It is an interdisciplinary team, with some very experienced partners, a few partners with some experience and some newcomers. It is a mix between ‘old’ and ‘new’ EU member states and the consortium is geographically well-balanced too.

We are looking forward to start this new international project!